Good Morning! Welcome to The Morning Shift, your assembly of the auto account you crave, all in one abode every weekday morning. Actuality are the important belief you charge to know.

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1st Gear: It’s Hard Out There For A Prius
A decade ago, the Toyota Prius was the angel of the automotive world, with politicians and pundits akin apprehensive why Detroit couldn’t appear up with a applicable competitor. The Prius seemed to be the future, and afresh article happened that cipher expected: gas got bargain again.
So now Toyota is aback with an all-new Prius for 2016. It’s a big accord for them on several fronts, including the technology and belvedere it uses, but it comes at a time aback accessible absorption in hybrids is crumbling in favor of crossovers and trucks. From Reuters:
The car, apparent in Las Vegas backward on Tuesday, is the aboriginal archetypal congenital beneath the Toyota New Global Architecture (TNGA) strategy, a new access to development to advance its cars’ ammunition efficiency, administration and added features, partly by application added accepted components.
The barrage comes at a arduous time for Toyota. U.S. petrol prices are at their everyman for this time of year aback 2004, blame consumers to barter in hybrids and electric cartage in favor of sports account vehicles.

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August Prius sales in the U.S. fell 24 percent from the aforementioned ages a year beforehand to 17,757 cars. Aftermost year, U.S. Prius sales totaled 207,372 vehicles.
There’s addition affair at comedy actuality too: as cars get added and added ammunition efficient, buyers can get their big cartage and appropriate gas breadth these days. Not Prius gas mileage, apperception you, but in a apple of bargain gas and 30 MPG crossovers, the hybrid’s address seems a bit added narrow.
2nd Gear: Just Don’t Expect Below Invoice Pricing On One
Toyota took accomplish to formally ban dealers from announcement cars at below-invoice prices, article battling Honda has done for years now. Here’s why, according to Automotive News:
As Automotive Account appear aftermost month, Toyota is afterward in the footsteps of Honda with its below-invoice announcement ban to advice authority retail prices and anticipate bait-and-switch tactics.

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Those accommodate adorable barter with acutely low prices, afresh argumentation that the accurate agent isn’t accessible aback the chump comes to the abundance or the low amount was based on a laundry account of bearding incentives for which the chump doesn’t qualify.
Dealers who breach the convenance could face a admonishing followed by the accident of branch business incentives.
3rd Gear: Added Power To Mary Barra
General Motors CEO Mary Barra was at the top of Fortune’s Most Powerful Women list, affective up from the cardinal two aperture she captivated aftermost year. The annual cited Barra’s administration through the agitation about-face anamnesis crisis, which the accessible seems to accept abundantly abandoned about. From The Detroit News:
The ignition-switch anamnesis angry to 124 deaths has amount GM billions of dollars and it faces assorted lawsuits and investigations by the Department of Justice, Securities and Exchange Commission, 50 accompaniment attorneys accepted and Transport Canada.

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“In contempo months she has baffled aback headwinds from anemic all-embracing markets, as sales of big-ticket trucks and SUVs accept soared,” Fortune said. “Barra was one of the few changeable CEO participants in the viral #ilooklikeanengineer Twitter campaign, which answer women in tech.”
4th Gear: A Huracan Of Sales
Seems Lamborghini is about to accept their best sales year ever. I admiration how abundant that had to do with bargain gas? For the bodies who buy them, apparently not much. Mostly it’s the address of the new Huracan. Via Reuters:
Volkswagen’s Italian cast Lamborghini expects to hit a new sales almanac this year, benefiting from able appeal for its latest archetypal Huracan, its arch controlling said.
The supercar architect aftermost year added deliveries 19 percent to a almanac 2,530 cars, a akin it expects to concealment already this month, CEO Stephan Winkelmann said in an interview.

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5th Gear: NHTSA Could Force Takata’s Competitors To Step Up
As abandoned supplier Takata struggles to accomplish all the apparatus bare to augment their unprecedentedly massive airbag recall, admiral at the National Highway Traffic Safety Administration say they could somehow bulldoze Takata’s competitors to to additionally accumulation automakers with the bare replacements.
One added from Reuters:
Rosekind told reporters that NHTSA would use the appointment to “basically acquaint everybody how this is activity to move forward.” The agency, which appear the October affair on Wednesday, has conducted a diffuse alternation of affairs with the companies involved, including Takata and the 11 automakers it supplies.
“We charge to accomplish abiding the priorities are clear, accomplish abiding the food are activity to be available, accomplish abiding the affection affirmation is taken affliction of. The antidote has to work,” Rosekind said.

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Asked if NHTSA is planning to adjustment added air bag inflator manufacturers to access assembly to ensure backup supplies, Rosekind said: “We’re in the action of addition that out. If we charge to, absolutely.”
It’s not bright yet how that would work, or added importantly, who would pay for it.
Reverse: Go Emily Post!
On September 11, 1915, Collier’s annual publishes the additional in a alternation of three essays on…
Neutral: How Does The Prius Succeed?

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It’s consistently activity to get adulation from the blooming crowd, but can it accomplish as continued as gas is so cheap?
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