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When it comes to launching, it helps to accept a abundant angle man. GoPago does, in San Francisco Giants bullpen Tim Lincecum, who has been touting the startup on his Facebook page. He’s handing out $10 acclaim at hundred of restaurants in San Francisco. (According to Lincecum’s Facebook page, 30,000 admirers accustomed a chargeless lunch.)

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Now, GoPago is authoritative a big pivot, and Square is accepting yet addition competitor. GoPago this morning appear GoPago Live, a complete point-of-sale and payments arrangement that it’s alms for free. According to CEO Leo Rocco, GoPago accustomed its absolute Series A allotment from Chase, which is additionally an broker in Square. According to a filing with the Alaska Department of Commerce appear by Business Insider, Chase owns 5% of Square.

GoPago is alms baby businesses a complete setup, including a 4G Android tablet, agenda reader, banknote register, cancellation printer, and banknote drawer for the low, low amount of free. GoPago is charging baby businesses 2.85% for acclaim and debit agenda transactions, a nominal customs to the 2.75% amount that Square charges. GoPago additionally covers the amount of the abstracts connectivity.

GoPago Live represents a abundant axis from its antecedent offering, an app that accustomed iPhone and Android users to adjustment aliment accidentally for aces up. Those appearance are still accessible — users can adjustment from the app and the adjustment shows up anon on the restaurant’s GoPago Live POS system. The restaurant can again accelerate the adjustment to the admission printer.

The new payments plan is adventurous in its ambition. Here’s a (very) fractional account of GoPago’s competitors: Square, PayPal Here, VeriFone Sail, GrubHub, Groupon, Seamless, Eat24Hours, NCR Silver, Micros, Perkville, and Belly.

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(Disclosure: I accept baby positions in VeriFone and Micros.)

I sat bottomward with Rocco and Aric Doo of Lucky Dogs (pictured) to altercate the new offering. Doo has been testing GoPago Live at his hot dog abundance in the Marina commune in San Francisco. (The chili cheese dog that GoPago’s artefact administrator bought for me with their app was delicious.)

Doo had ahead acclimated Square on an iPad and had a banknote register. Lucky Dogs was burgled afresh and all of that was stolen. The chargeless use of accouterments from GoPago fabricated it accessible to get aback to demography payments. Based on the accouterments GoPago provided, I appraisal the amount at $1,000 to $1,500.

“Those canicule of advantageous bags of dollars for point of auction is over,” Rocco said.

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Rocco ahead formed at IBM developing technology for retailers like Wal-Mart. His ambition with GoPago is to accompany that affectionate of technology to baby businesses.

“We didn’t anticipate that aloof replacing acclaim cards was abundant of a amount proposition,” Rocco said. “It’s time to akin the arena field.”

GoPago Live is accessible to all businesses in the United States with an EIN and a acceptable business continuing with Dun & Bradstreet. There is no minimum acquirement requirement. But the sales efforts will be focused on San Francisco and Dallas.

Rocco says that accouterment the accomplished solution, including the hardware, makes it easier for the aggregation to accommodate chump abutment and to ensure that the band-aid works. Instead of appliance a wireless cancellation printer, like Square offers, GoPago uses a active printer. That’s a affliction that Doo has felt. He said that with his Square solution, tickets didn’t book about bisected the time. Square pushed him off to the printer’s architect for support. The architect wasn’t helpful. (Square did not acknowledge to a appeal for animadversion on Doo’s issues.)

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“I don’t appetite to anguish about this,” Doo said. “This is aloof a apparatus for me to accomplish money.”

Rocco angle the technology as a tool, not the endgame for businesses.

“Last time I checked, a admirable banknote annals didn’t pay the rent,” Rocco said, demography a bash at Square.

Critical for baby businesses, Rocco says GoPago is accouterment 24/7 support. If a POS arrangement isn’t working, GoPago can alter it in about an hour in a bazaar like San Francisco area it has staff.

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He considers GoPago able-bodied positioned adjoin Groupon. “I don’t alike apperceive area he’s going,” Rocco said of Groupon CEO Andrew Mason. “They’re activity in 100 altered directions.” He says Groupon has austere its basic with merchants.

(Disclosure:  I accept assorted puts adjoin Groupon and Yelp.)

Doo, who ran a Groupon, agreed. “I don’t alike allocution to them anymore.”

The appliance additionally provides chump accord administration and sales advertisement features. For example, Lucky Dogs can accelerate targeted offers to its customers.

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Although affairs at the annals are 2.85%, if a chump orders through the adaptable app, those affairs are answerable at 5%. That’s still decidedly cheaper than competitors that allegation 10%-30%.

GoPago currently has added than 70 employees, with 14 in sales.

When it comes to local, I’ve consistently said that the ambush is arresting the appropriate antithesis in amount amid consumers, the company, and merchants. Notably, Yelp and Groupon spiral merchants while active amount for themselves and consumers. GoPago has congenital an acutely acute action for merchants and is additionally carrying acceptable amount for consumers.

My big catechism is whether they can accomplish any money accomplishing it. Based on my estimates, there’s no way they will anytime accomplish money off Doo at Lucky Dogs.

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Rocco accustomed that if every business in the arrangement were like Lucky Dogs, the archetypal wouldn’t work. But their dogs are delicious. And accepting signature businesses like Lucky Dogs can advice beef out the network.

For the aing 48 hours, VentureBeat readers who download the app can use the promo cipher “rakeshlobster” for $10 off a GoPago purchase.

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